Editorial Policy

Who writes our content

Every post on the Mr.Repo blog is written by one person, the author named on the post. We do not publish guest posts or accept sponsored editorial content.

How we choose topics

Topics are chosen from questions small business owners ask about customer feedback, Google reviews and local search, and from gaps where common advice is unclear, out of date or conflicts with the sources. We prioritise questions that have no clear, trustworthy answer elsewhere.

How we source and verify facts

Third-party research: statistics from academic papers, industry reports, or credible publications are cited with a linked reference in the Sources section at the bottom of each post. Mr.Repo's product: statements about what Mr.Repo does describe how the product works today. We have not published aggregate data from Mr.Repo users. If we ever do, we will say how it was collected and how many businesses it covers. Opinion and analysis: where a post gives a view rather than a sourced fact, we label it as opinion.

Use of AI assistance

We use AI tools (including large language models) to help with research, drafting and editing. The author reviews, fact-checks and edits every post before it is published, and checks claims and statistics against the cited sources rather than relying on AI output. AI tools are not credited as authors.

Corrections

If a factual error is found in a published post, we correct it promptly and add a note at the top of the post stating what was changed and when. We do not silently rewrite posts to remove incorrect claims.

Commercial interests

The Mr.Repo blog exists to help small business owners improve their online reputation. We do not receive payment from third parties to recommend their products or services.